Farrow and Ball's London Clay, labeled as No. 244, is a sophisticated hue that falls within the taupe color family, bearing an RGB composition of 120, 105, 99. This particular shade exudes a warm, earthy quality, reminiscent of natural clay soils, making it a versatile choice for both contemporary and traditional interior designs. Its muted tones effortlessly blend with a variety of color schemes, adding depth and elegance to any space it adorns.
Color Description
Farrow and Ball's London Clay No. 244 is a warm and charming brown color. It is characterized by a rich, earthy hue due to its high content of magenta pigment, which creates a deep, charismatic, and elegant appearance.
Undertones
The undertone of London Clay can be accurately described as a red hue. This is evident from the color's position in the color space, indicating a dominant red undertone.
Color Values
- HEX value: #786963
- RGB code: 120, 105, 99
Usage
London Clay is versatile and can be used in various rooms such as living rooms, bedrooms, home offices, and transitional areas like halls. It is particularly effective as an accent color to make adjacent rooms feel lighter and brighter. It also complements colors like Elephant's Breath and Charleston Gray.
Atmosphere
This color creates a cozy and elegant ambiance, making it ideal for rooms intended for relaxation and creativity. It adds depth and character to any space, serving as a rich backdrop for both contemporary and classic furnishings. The earthy undertones evoke a connection to nature, contributing to a sense of timeless elegance and comfort.
Farrow and Ball London Clay 244 Color Alternative
Farrow and Ball London Clay 244 has several striking alternatives that offer unique character and depth to any space. Sherwin Williams Garret Gray SW 6075, Sherwin Williams Patchwork Plum SW 0022, and Benjamin Moore Fairview Taupe HC-85 each provide a distinctive aesthetic that caters to diverse design preferences. These color alternatives invite homeowners and designers alike to explore a spectrum of moods while maintaining the quality and integrity associated with the Farrow and Ball collection.
Bathroom
For a bathroom, Farrow and Ball's London Clay 244 complements the Modern Emulsion finish perfectly. This water-based formulation features a 7% sheen, ensuring surfaces remain wipeable and washable, which is essential in moist, condensation-prone spaces.
The Modern Emulsion finish is engineered to endure the challenges of bathrooms, offering durability and mold resistance. It comes in various tin sizes within a full range of colors, providing a practical option for maintaining a fresh and resilient bathroom environment.
Bedroom
For a bedroom color scheme, Farrow and Ball's London Clay 244 creates a cozy and elegant atmosphere, perfect for an accent wall or painting throughout the room to add depth and character. This rich tone enhances both traditional and modern interiors by introducing a warm, inviting feel.
To complement London Clay, pair it with subtle whites such as Skimming Stone or Strong White, or use it alongside softer accents like Elephant's Breath and Charleston Gray. Choose from various finishes—such as Dead Flat, Modern Emulsion, or Estate Eggshell—to achieve the desired level of sheen and durability while maintaining a unified design aesthetic.
Kitchen
For a kitchen color scheme, Farrow and Ball's London Clay 244 sets an elegant tone while enhancing the warmth and coziness of the space. Paired with lighter shades such as Skimming Stone or Strong White, it creates a balanced, inviting atmosphere that can harmonize with other hues like Elephant's Breath and Charleston Gray.
Using this rich shade on a single wall or kitchen cabinets creates a striking focal point without compromising brightness and openness. Additionally, selecting specific finishes ensures the style meets practical needs such as durability and ease of cleaning, making it an ideal choice for creating a refined kitchen environment.
Living Room
Farrow and Ball's London Clay 244 stands out as an impeccable living room color, exuding elegance and a warm, inviting charm. Its rich hue creates a cozy ambiance while adding depth and character, whether applied as an accent wall or throughout an entire space, and serves as a striking backdrop for both modern and classic furnishings.
For best results, a Dark Tones primer and undercoat are recommended to ensure optimal coverage. The color pairs harmoniously with complementary shades from the same collection as well as with crisp whites, bringing balance and enhancing the overall visual impact of the interior design.
Outdoor
Home outdoor color in Farrow and Ball's London Clay (No. 244) is an excellent choice for exterior applications. This Exterior Masonry paint is tailored for surfaces such as brick, render, and concrete, providing a super-matt finish that is both water-resistant and breathable—a balance that allows walls to breathe while remaining protected from the elements.
Designed with longevity in mind, the paint adheres to detailed application guidelines that help prevent flaking, peeling, and fading for up to 15 years. It also offers protection against fungi and algae and maintains high indoor air quality standards. With a strong coverage rate and a quick drying and recoat time, this product is engineered for long-lasting performance on exterior surfaces.
